edulittles — entrepreneurship + social media marketing

EDULITTLES — EDUCATIONAL TOYS YOUR LITTLES ARE GOING TO LOVE

I started EduLittles in mid-2020, mid-pandemic. Although my children have aged out of some things and taken interest in others, the defining characteristic among all their favorite activities and toys is that they are open-ended — they leave something to the imagination and can be engaged with in multiple ways. I’m committed to bringing the best of these kinds of open-ended, developmental toys together under one roof for Littles of all ages.

In addition to making substantial improvements to the toy itself, I redesigned the packaging, art directed the product photography, put together the website, and have created assets, written content, and managed an on-going social media campaign for Facebook and Instagram using both organic and paid advertising. In the first two months after launching the product on Amazon, I generated $10,000 in revenue and garnered an Amazon’s Choice badge.