Hello!
As a seasoned Fractional CMO, Creative Director, and Brand Strategist with over 15 years of experience, I bring a unique blend of creative vision, strategic thinking, and data-driven decision-making to help businesses elevate their marketing efforts and achieve sustainable growth.
Strategic Marketing Leadership
With a proven track record in developing and executing comprehensive marketing strategies, I excel at:
Crafting compelling brand narratives that resonate with target audiences
Designing and implementing multi-channel marketing campaigns
Leveraging consumer insights to drive innovative product development
Optimizing marketing ROI through data analysis and performance tracking
My experience as Director of Creative and Digital Strategy at Bellomy Market Research has honed my ability to translate complex data into actionable marketing insights, ensuring that every campaign is rooted in a deep understanding of consumer behavior and market trends.
Creative Direction and Brand Development
As a creative professional with an MFA in Graphic Design, I bring a keen eye for aesthetics and a strategic approach to brand development:
Conceptualizing and executing visually striking campaigns across print, digital, and social media platforms
Developing comprehensive brand guidelines and visual identities
Leading cross-functional teams to deliver cohesive and impactful marketing materials
Utilizing design thinking methodologies to solve complex marketing challenges
My freelance art direction experience has allowed me to work with a diverse range of clients, adapting my creative approach to suit various industries and target audiences.
Digital Marketing Expertise
In today's digital-first landscape, I offer cutting-edge expertise in:
Developing and implementing comprehensive digital marketing strategies
Optimizing website performance and user experience
Crafting engaging content marketing campaigns
Leveraging SEO and SEM to increase online visibility
Analyzing digital marketing metrics to continually refine and improve campaigns
Team Leadership and Collaboration
As a former Assistant Professor and experienced project manager, I excel at:
Building and mentoring high-performing marketing teams
Facilitating cross-departmental collaboration to ensure alignment on marketing objectives
Managing relationships with external agencies and vendors
Conducting workshops and training sessions to enhance team skills and knowledge
Industry Knowledge and Adaptability
My diverse background, including experience in education, B2B, and B2C sectors, allows me to quickly adapt to various industries and business models. I bring:
A global perspective, having lived and worked in China, Australia, and Germany
Proficiency in Adobe Creative Cloud, Microsoft Office, and HTML/CSS
Strong analytical skills to interpret market research and consumer data
An innovative approach to problem-solving, informed by design thinking principles
Results-Driven Approach
As your Fractional CMO, I am committed to delivering tangible results:
Increasing brand awareness and market share
Improving customer acquisition and retention rates
Enhancing marketing efficiency and ROI
Driving revenue growth through strategic marketing initiatives
With a passion for innovation and a deep understanding of both traditional and digital marketing channels, I am well-equipped to help your business navigate the complex marketing landscape and achieve its growth objectives.Whether you're looking to revitalize your brand, launch a new product, or optimize your marketing operations, I offer the strategic insight, creative vision, and hands-on expertise to drive your business forward. Let's collaborate to unlock your company's full marketing potential and create lasting impact in your industry.
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17 years experience conceptualizing and designing innovative print, web, and social media projects as in-house and freelance graphic designer and art director for schools, community organizations, and retail companies.
9 years experience developing and teaching software-based and hands-on design classes for domestic and international K–12 and university level students.
Specializes in providing clear direction and mobilizing creative teams
to deliver inspired digital and print designs aligned with company brand and visual identity.
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EDUCATION, LICENSURE AND PROFESSIONAL DEVELOPMENT
MFA Graphic Design, Vermont College of Fine Arts
AAS, Graphic Design & Advertising, Alamance Community College
BA (Honors), English/German, Studio Art minor, Guilford College
Licensure: Visual Arts (PreK-8)
Massachusetts Department of Elementary & Secondary Education
Wayfinder Coach Training
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CORE SKILLS
Adobe Creative Suite
Social Media marketing
HTML / CSS
Digital and print design
Typography
Curriculum development
Strategic art direction
Project management
Client communication
Teaching / presenting
Writing
Publication design
Website design
Package design
Branding
Logo design
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CREATIVE DIRECTOR / BRAND STRATEGIST • 2003 – present
Leads strategic art direction and design for print, digital, and social media projects for national and international clients specializing in education and community.
Collaborates with clients and internal teams to seamlessly execute multiple design projects from concept through completion, ensuring alignment with client brand, needs, budget, and timeframe.
Conducts market and industry research to learn and stay abreast of current print and design trends, graphic techniques, and creative software.
Kindermusik International www.kindermusik.com
Freelance Senior Graphic Designer • 2008 – 2017
Developed cohesive and clear company brand to attract ideal clients. Projects included print, web, and social media asset development. Designed and partially illustrated activity book that won 2018 Parents’ Choice Award
Loud Sisters Shop www.loudsisters.com
Founder / Creative Director / Social Media Manager • 2018 – 2022
Built an online advocacy apparel business to support women and other underrepresented communities. Collaborated with other like-minded non-profits in fundraising endeavors. Designed t-shirts and collateral, developed and curated weekly social media campaigns.
Nufabrx nufabrx.com
Freelance Creative Director / Designer / Package Designer • 2019
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Bellomy Market Research www.bellomy.com
Director of Creative and Digital Strategy • 2021 – 2024
Responsible for the development and execution of digital and content marketing strategies, as well as the distribution of creative content across various platforms and innovative channels to engage prospects and generate leads
Owns website, SEO, and publishing of blogs to feed the content marketing machine
Utilizes analytics to formulate a digital strategy and create impactful digital messaging for our audience
Works cross-functionally with marketing and sales to manage the creation of impactful digital messaging
Builds and manages team and contractors along with cultivating inter-departmental relationships and productive vendor management
Kontoor Brands / Wrangler + Lee www.kontoorbrands.com
Head of Graphic Design • 2019 – 2020
Lead conceptual ideation and creative application throughout Creative Services and Marketing Operations to differentiate brands and communicate in new, relevant ways for overarching campaigns, print advertising, digital advertising, POS/POP, catalogs, selling materials, and internal collateral.
Managed workflow/prioritization, deadlines, and deliverables while ensuring consistency across several brands.
Mentored and developed the Kontoor team of graphic designers to deliver high-quality, fresh creative.
University of North Carolina Greensboro, Greensboro, North Carolina online.uncg.edu
Senior Designer – Online Course Development and Marketing • December 2013 – July 2015
Designed innovative and user-friendly websites and marketing collateral for online courses to promote brand awareness and drive student success. Developed creative concept and supporting graphics and imagery for marketing campaigns.
Alloy Design + Development (formerly Kilpatrick Design), Winston-Salem, NC www.alloymagnetic.com
Senior Graphic Designer • December 2007 – August 2011
Developed strong branding strategies focusing on dissemination through web-based media. Created meaningful website architecture and highly aesthetic web designs that captured brand’s focus on community, environmental responsibility, and innovation.
Media on Mars Design Solutions, Fremantle, Western Australia www.mediaonmars.com.au
Senior Graphic Designer • August 2004 – December 2007
Designed print and web materials for government and environmental organizations, community groups, and local businesses. Wrote proposals, estimated costs, developed timelines, and managed creative projects from concept to completion. Facilitated improvement and marketing of dynamic and growing business, resulting in obtainment of preferred vendor status for Western Australian Government and recognition
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30 YEARS AS AN ENGAGED CITIZEN OF THE WORLD
Traveled extensively to destinations in Europe, Canada, China, Thailand, New Zealand, and Australia
1986 – present
Lived and worked in Perth, Western Australia
2003 – 2007
Hiked, climbed, and kayaked through the Rocky Mountains,
National Outdoor Leadership School (NOLS)
Summer 1998
Lived and worked in Edinburgh, Scotland
1995 – 1996
Lived in Stuttgart, Germany
1986 – 1991
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INSTRUCTION AND CURRICULUM DEVELOPMENT/ALIGNMENT
Experience developing and teaching software-based and hands-on design classes at the university level. Experience teaching multi-level (K-12) visual art courses and developing curriculum based on North Carolina and International Baccalaureate (IB) guidelines.
University of North Carolina Greensboro, Greensboro, North Carolina, 2019 – 2020
Subject Matter Expert
Collaborated as design educator and subject-matter expert with UNCG faculty to develop two online courses cultivating students' professional online presence.
Master's in Applied Arts & Sciences — MAS 620 Crafting Your Online Presence
Bachelor's in Integrated Professional Studies — IPS 405 Your Body of Work
High Point University, High Point, North Carolina, 2011 – 2017
Assistant Professor
Develop syllabi, projects, project management calendars, and rubrics for both software-based and hands-on design classes including Fundamentals of Design, Graphic Design Studio I & II, Digital Art & Design, and Art & Design for the Web.
Implement online learning and assessment tools through BlackBoard.
Mentor graduating students on portfolio and professional development.
Facilitate the graphic design department's evaluation and improvement of course and project objectives to align with the National Association of Schools of Art and Design (NASAD) standards through the self-study-based accreditation process.
Xi’an Hi-Tech International School, International Department, Xi’an, China, 2012 – 2013
Visual Arts Teacher / Marketing / Writing
Developed and implemented a rigorous Visual Arts curriculum for the entire school that brought the program in line with International Baccalaureate (IB) Primary Years Program (PYP) and Middle Years Program (MYP) standards.
Responsible for rebranding (logo, website, print collateral) and marketing the school via expatriate print/web publications.
Wrote several articles about my family’s cross-cultural experience for the local ex-pat publication Xianese.
Participate (formerly Visiting International Faculty (VIF) Program), Chapel Hill, NC, 2000 – 2003
Seminar Leader
Developed and delivered 90-minute presentations to small and large groups of newly-arrived international educators regarding the practical and cultural nuances of establishing their new lives in the United States such as social security, banking, driving, and local community programs.
Western Alamance High School, Burlington, NC, 2000
Visual Arts Teacher
Taught the fundamentals of art and design to years 9–12, levels I–IV.
Created grade and level-appropriate lessons for drawing, painting, multimedia, ceramics, and art history based on state curriculum guidelines.
Facilitated an end-of-year student art show.